Liam and Noel Reunite for Adidas Campaign Ahead of Reunion Tour

Campaign Details and Significance

The campaign heralds the adidas Originals x Oasis Live ’25 apparel collection, celebrating over 30 years of cultural overlap between the band and the brand. It features nostalgic and instantly recognizable ’90s styles—bucket hats, Firebird tracksuits, football jerseys, and coach jackets—all co-branded for the collection.
 

Set against an evocative mini-film, the advert weaves archival footage of iconic moments like Knebworth and Wembley with present-day imagery of the brothers—reminding fans that they’re back together not just in reunion, but style as well.
 

Enduring Partnership and Cultural DNA

According to Adidas, the brand’s connection with Oasis dates back to the band’s earliest days—from football terraces to Britpop stages, Adidas has remained a constant in their image and identity. The campaign aims to tap into this shared cultural DNA, and evoke the timeless energy of the band’s heyday.
 

Tour Cross-Promotion and Merchandise Strategy

This visual reunion functions as a powerful marketing piece leading into the Live ’25 Tour, which is scheduled to begin in July. Alongside pop-up fan stores and official merchandise lines, the collection is available online, in Adidas stores, and at concert venues across the tour’s run.